Hey, I’m Lidia.

I curate experiences that blend design, storytelling, and space, honoring human connection, ritual, and the imagining of new possibilities.

My Approach

Anthropological

I explore real-world contexts—from homes and labs to pizza kitchens and airports—uncovering behaviors, rituals, and cultural truths that inspire human-centered strategies and experiences.

Holistic

I connect insights across cultures, disciplines, and methods—crafting experiences, products, and systems that honor the human spirit and anticipate emerging behaviors.

Design Researcher

I immerse myself into the rhythms of real people’s lives, across screens, spaces and routines. I rely on an ethnographic approach to surface insights that ground strategy and design in human truth.
Brand Strategist

I translate research into action, helping organizations align products, messaging, and experiences with the communities they serve. I bridge culture and strategy, ensuring that insights drive meaningful, mission-aligned decisions.
Experience Architect

I imagine and prototype experiences, blending research, design and storytelling to bring complex concepts to life. From immersive installations to interactive prototypes, I orchestrate systems, spaces, and experiences, creating holistic solutions that anticipate the future.

PROJECTS

From observation to orchestration, I translate human behavior and cultural insight into experiences that engage, inspire, and endure.

Explore Work

For Realms Yet to be Built

I collaborate with visionaries to create worlds that expand what’s possible while staying rooted in human connection.

I move fluidly between research, brand, and experience architecture—uncovering human truths, translating them into cultural and strategic clarity, and shaping immersive worlds across digital and physical spaces.
By blending social sciences, design thinking, and creative direction. I conduct primary research, prototype futures, and orchestrate systems so that ideas can live as environments, activations, or narratives.
I collaborate with visionary studios, cultural institutions, and brands shaping the future of art, entertainment, wellness, and lifestyle. My clients are those who value immersive design, cultural depth, and sustainable innovation—from luxury hospitality and live events to intelligent homes, urban spaces, and immersive media.